Year: 2025

A competition to decide the world’s best Test side was long overdue. The idea of a championship was first mooted by West Indies great Clive […]

When it comes to professional video game competitions, there’s a lot to get excited about. Esports are a global industry, watched by millions of fans, […]

Athlete endorsements go beyond product promotion—they shape societal trends and create a personal connection between fans and brands. This emotional engagement drives brand loyalty and […]

Amid the Civil Rights Movement, Black fans turned their passion for sports into a powerful tool for nonviolent protest. They boycotted teams that segregated stadium […]

In the past few weeks we’ve seen a slew of athlete retirement news. From Super Bowl champion Nick Foles to Buffalo Bills linebacker Lorenzo Carter, […]

The Asian Games 2026 will be held in the city of Nagoya, Aichi Prefecture and the rest of Japan from September 19 to October 4. […]

The World Series is the championship series of Major League Baseball. It has been played since 1905 and is often considered one of the most […]

In the sports industry, social media has become a critical tool for building loyalty and engagement among fans. It enables teams and athletes to connect […]

International sports are competitions in which athletes represent more than one country. The most famous example is the Olympic Games, although the FIFA World Cup […]

From gamification to virtual training and competitions, the latest technology is revolutionizing how sports are played, watched, and monetised. Whether it’s fans competing on a […]